CBC

China


	Overview China Broadcast Corporation (CBC) specializes in mobile multimedia broadcast network construction and the related support services in China. As the operator of China’s CMMB network (China Mobile Multimedia Broadcast network, “中国移动多媒体广播电视”), it established national operational system according to a “headquarters > provincial subsidiaries > prefectural branches” model. To date, CBC has established operational teams and signed provincial subsidiary agreements with over 30 provincial broadcast and television institutions. In addition, 23 new provincial subsidiaries have been established. The CMMB network now covers 330 cities across the country. Core Brand» Strategic Cooperation» Organizational Structure» Strategice Planning» Contact Details»

	CBC Core Brand –“Jing Cai” The CMMB network is an important extension of and supplement to the traditional broadcast and television industries. To coincide with the launch of its new national system, CBC launched “Jing Cai” as its new media brand and has subsequently unveiled a number of new divisions, including: Jing Cai Film Jing Cai Navigation Jing Cai Finance Under its various divisions CBC has launched a mobile film channel, constructed an emergency broadcast system as well as introduced real-time financial market and traffic information and other services in Beijing and other cities. In 2009, “CBC Jing Cai” was selected as the “The Most Valuable New Media Broadcaster in China”. The same year, CBC in conjunction with CCTV and CRI, developed several “new media” channels and innovative business models.
	Strategic Cooperation Recently, CBC and China Mobile were pleased to announce that they have agreed to jointly promote the development of the CMMB network. Drawing on CBC's expertise with respect to program production and broadcasting and China Mobile's expertise with respect to customer service and marketing, the companies intend to provide coverage to 90% of the population by 2015 . The network has received early support from many leading Chinese mobile electronic manufacturers including, Lenovo, ZTE, Haier, Konka and Aigo which have produced mobile phones, GPS devices, mobile TVs and other products specifically for CMMB. In parallel, China Mobile is promoting the launch of TD+CMMB mobile phones from many international brands, including Motorola, Samsung, Nokia, LG, Dopod, and Lenovo, through R&D, handset and fee subsidies. 50 new TD+CMMB mobile phones are scheduled to be released this year. For international strategic cooperation and related legal matters, please contact our legal counsel TransAsia Lawyers, attention Philip Qu and Justina Zhang.
	Organizational Structure
	Strategic Planning Network Construction Current Network: By 2012, the CMMB network will cover all cities at or above the prefectural level and the top 100 counties. By 2015, the CMMB network will reach over 90% of the population and have over 200 million subscribers. Indoor coverage will also be optimized to ensure that people can receive a CMMB signal regardless of location. New Media Content New business models to support CMMB content should be introduced. In addition to transmitting current broadcast and television station programming, a variety of new media products suitable for people on the go will be provided. CBC will continue to implement innovative new cultural business models as well as develop new mobile broadcast technology, mobile television programming, digital newspapers, periodicals and other content. Service System Good customer service is essential for business development. CBC shall continue to perfect service methods and improve service levels, service quality and service proficiency. Strategic Positioning Mobile multimedia broadcasters provide content and experiences to subscribers through the coordinated development of technology and content.
	Contact Details CBC F12, Office Building 2, East Wing Beijing Times Square Xicheng District Beijing, 100031 Tel: +86 10 8391 5588/5500 Fax: +86 10 8391 5985 www.cbc.cn